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Friday, January 13, 2012

C4 planning repeats channel

Channel 4 looks set to launch a new station that would show the last seven days most popular programmes.

The plan is thought to be called ‘Project Shuffle’ and, according to sources close to the channel, it is an attempt to increase the broadcaster’s portfolio share.

The main channel’s content would be made available for the next seven days in a linear broadcast fashion.

The example one source gave was: an episode of Location, Location, Location premiering on a Wednesday would be played out in the same slot on a Thursday, Friday and Saturday.

Films and acquired series are likely to be exempt from the shuffle due to rights issues.

A C4 spokesman said: “We are always looking at ways of innovating our offering to viewers,” but otherwise declined to comment.

The C4 network currently comprises of four channels: C4, E4, More 4 and Film 4.

More 4 is being rebranded and overhauled to become more of a lifestyle channel. A digital scrapbook, will be launched in April, which will align the channel more closely to

The overhaul will see More 4 repeating programmes such as One Born Every Minute and Come Dine With Me from the main channel.

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