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Thursday, March 8, 2012

Channel 4 to launch 4seven catch-up TV channel

Channel 4 chief executive David Abraham has today announced the launch of 4seven, a new TV channel enabling viewers to catch up on the Channel 4 shows that have caused the most "buzz" in the past seven days.

4seven, previously thought to be called 'Channel 4 Shuffle', is Channel 4's first new network since More4 in 2005. The channel will launch across all major television platforms later this year.

Speaking today at the FT Digital Media Conference, Abraham said that with so much choice available of new programming across TV and online platforms, viewers are "increasingly saying they sometimes just miss the best stuff".

"In essence this new channel format will provide viewers with another chance to see the noisiest bits of Channel 4 from the last seven days," said Abraham.


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