There are reports today that that ITV are in discussions to make their non public service channels (ITV2/+1, ITV3/+1 & ITV4/+1) part of the Sky subscription service.
With advertsing revenues down, ITV can essentially mak money from a proportion of the sky subscription
https://www.satandpcguy.com/2023/05/14/itv-channels-to-go-sky-subscription-only/
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