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Monday, July 1, 2013

On-demand services account for 20% of TV viewing in UK

Catch-up or on-demand TV services such as BBC iPlayer and ITV Player now account for a fifth of TV viewing in the UK, according to a survey by YouGov for YouView. In a typical week, the average Brit claims to record just under nine hours of TV and spends around six hours watching TV on-demand. Among 18-24s this rises to nine hours and 20 minutes of on-demand viewing, which is just under a third of their weekly TV. 
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