ITV has launched high definition versions of ITV3 and ITV4 exclusively on Sky, following the recent launch of ITV2 HD on the satellite platform.
From 5pm on Monday 15th November 2010 ITV3 HD started broadcasting on channel 226 on Sky's electronic programming guide, while ITV4 HD will be available at position 227.
The channels will broadcast a range of programmes in native high definition. The rest of their schedules will be upscaled to the higher picture quality.
ITV4's native HD schedule will include races from the Dunlop MSA British Touring Car Championship, after ITV recently extended its rights deal to the sport.
The two channels follow the launch of ITV2 HD last month at position 225 on Sky's programming guide. The exclusive channels are part of ITV's new pay-TV strategy.
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