Sky is to launch a new sports channel devoted entirely to Formula One motor racing and will use it to drive takeup of high definition television.
Sky Sports F1 HD will be the satellite broadcaster's first channel devoted to a single sport. Sky bagged UK TV rights to Formula One for the first time earlier this year in a joint deal with the BBC, which previously had exclusive coverage of the sport.
The channel, which will broadcast for all of the nine-month F1 season from next year, will be available to subscribers to Sky Sports 1 and Sky Sports 2, and to non-sports customers who subscribe to its HD services. Sky Sports subscribers without HD will receive a standard definition version.
more http://www.satandpcguy.com/forum/showthread.php?94009-Sky-to-launch-F1-channel-in-HD
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