The satellite broadcaster's EPG is used by more than 10m customers in the UK - including 4.22m Sky+ HD subscribers - to access live channels, video on-demand and a range of other services.
Sky said that all customers on average interact with the EPG more than 1.2 billion times every month, meaning its functionality is of key importance.
The new Sky Guide, which starts rolling out to set top boxes from today, brings a number of enhancements to make it easier for Sky+ HD customers to locate and discover new and favourite shows.
Sky said that the new Sky Guide will roll out in a phased programme to all Sky+ HD boxes by the end of the year.
This started today with Sky+HD 890 and 895 boxes, and will subsequently move on to Pace, Samsung and Sky+HD 780 boxes later this year.
More information on what is new on the new Sky HD EPH, and with more pictures, at:
http://www.satandpcguy.com/forum/showthread.php?106820-New-Sky-HD-EPG-being-rolled-out-from-today
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