A survey commissioned by financial analyst UBS has found 40% of UK terrestrial viewers would be prepared to pay for their television were ITV to move its channels to a pay model.
The struggling commercial network currently broadcasts four thematic channels; ITV2, ITV3, ITV4 and CITV on cable,
https://www.satandpcguy.com/2023/05/14/more-on-itv234-thinking-about-going-subscription/
Sunday, May 14, 2023
More on ITV234 thinking about going subscription
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