For many TV watchers in the UK and Ireland, 24 February 2026 marks the triumphant return of one of television’s most recognisable brands: Sky One. After being retired in 2021 in favour of a rebrand that replaced it with Sky Showcase and Sky Max, Sky UK is bringing back Sky One as the central home of its entertainment and comedy programming.
When Sky announced it would retire Sky One in September 2021, many viewers were puzzled. The brand was replaced by Sky Showcase — a channel designed to highlight premium shows from across the Sky portfolio — and Sky Max, a new home for high-end dramas and entertainment.
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