ITV has completed the closure of its long-running children’s brand CITV, fully moving its kids’ content to the ITVX streaming platform. After originally shutting the dedicated CITV channel in 2023, ITV kept a reduced children’s block on ITV2, but this final broadcast slot is set to end in April 2026—bringing the CITV name to a close after more than 40 years.
The shift reflects changing viewing habits, with younger audiences increasingly watching content on demand rather than through traditional TV schedules. ITVX Kids now offers a larger, on-demand library, but without the fixed programming and shared viewing experience of linear television.
Overall, the move marks the end of an era for children’s TV in the UK, as broadcasters continue transitioning դեպի streaming-first platforms.
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