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Monday, May 24, 2010

ITV investigates Nike ad gaffe

ITV investigates Nike ad gaffe

The debut of World Cup TV advert during Champions League final cut short in south of England and Wales

ITV is investigating a transmission fault that caused some viewers to miss the final 6 seconds of the first airing of Nike's star-studded three-minute World Cup TV ad.

The ad, which forms the centre-piece of the US sportswear giant's big budget World Cup marketing campaign across 32 countries, debuted during the Champions League final on ITV1 on Saturday night.



It is understood that ITV and Nike have reached a deal for an undisclosed amount of media space as compensation for the gaffe




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