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Thursday, July 8, 2010

Sky 3D: 3D cricket is here

Sky Sports will screen the NatWest Series opener between England and Bangladesh in 3D, enabling viewers in the UK and Ireland to watch cricket in the format for the first time.

Coverage is being broadcast live on Sky 3D to over 1,000 venues in the UK and Ireland, providing a unique perspective of the match.

Paul King, Sky Sports Executive Cricket Producer, said: "This is a revolution in cricket broadcasting creating a view of the action never seen before. I'm sure our viewers will be stunned by the results."

England pace bowler Jimmy Anderson, who has already had a chance to look at the new technology, said: "I've seen Sky 3D and it's a phenomenal viewing experience. I can't wait to see what I and the rest of the lads look like in 3D!"

Cricket is receiving the 3D treatment by Sky Sports, following in the footsteps of football and rugby union, after the launch of Sky 3D - Europe's first dedicated 3D TV channel in April.

Later in the year, Sky 3D will launch to people's living rooms offering a range of must-see movies, sport, documentaries, entertainment and arts content.

Sky started testing 3D technology two years ago and created history on January 31 2010 with the world's first live sports 3D TV broadcast - Arsenal v Manchester United.

This was followed by the Guinness Premiership Final in 3D in May and then three major sporting finals across two sports - all in 3D - on 22 May 2010.

Source: Skysports.com



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