UK cable operator Virgin Media has completed the sale of Virgin Media Television to BSkyB following regulatory approval. VMtv has been renamed the Living TV Group.
Sky has acquired Living, Livingit, Challenge, Challenge Jackpot, Bravo, Bravo 2 and Virgin1 and their related websites. Sky will not license the Virgin brand and will announce the new channel brand for Virgin1 in due course.
In completing the acquisition, Sky has paid Virgin Media an initial £105 million. Up to an additional £55 million will be paid on UK regulatory approval.
This will / could mean channels like Living HD, that have many popular USA shows, will be appearing on the Sky satellite platform very soon. The first week in August has been mentioned a few times.
There is no indication that Film 4 HD, currently only available via Virgin cable TV in the UK, will be available on satellite in the near future.
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