Universal Networks International has today confirmed plans to rebrand the Hallmark Channel as the Universal Channel in the UK.
On October 18, the pay-TV channel and its high definition variant will become the Universal Channel and the Universal Channel HD on Sky and Virgin Media. The Hallmark Channel +1 will also take on the new branding.
To celebrate its launch, the Universal Channel will give UK premieres to cop show Rookie Blue and legal drama Facing Kate in the autumn/winter season. It will also air Shattered, which stars 24's Callum Keith Rennie as a homicide detective suffering from multiple personality disorder.
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