For more on this story see:
Pub landlady vs Premier League and TV Broadcast rights across Europe
But a UK newspaper (not owned by News Corp!) suggests what I suggested a few days ago.
The EU, based on the verdict in a few months time by the ECJ, has a simple choice. Sell TV rights on a country-by-country basis, or a pan-European basis.
It could be that thre European court opts to creating a single, pan-European market for TV rights deals in the future.
And who is the most powerful pay-TV broadcaster across Europe? Could it be News Corporation/Sky, that has Sky Germany and Sky Italia as well as Sky UK.
If you want a comparison, look at how concentrated the US media market is – a single market dominated by a handful of integrated media groups, Disney, Time Warner, News Corp and all.
It is easy to forget that this issues is about ALL media rights, from books to films.
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