All 22 Bond films will be shown on the channel without any adverts; from Dr No in 1962 to the last Bond film, Quantum of Solace, starring Daniel Craig. Sky, which poached the rights from ITV, has also snapped up two non-EON produced titles - the 1967 Casino Royale spoof Bond film and Never Say Never Again.
The new Sky Movies 007 logo features the famous 007 gun emblem from the Bond franchise, marking the first time that a movie emblem has been incorporated into a Sky channel brand.
It will get its first on-air outing today in a television and cinema advert for the channel, which blends various famous Bond car chase sequences using footage form Dr No, On Her Majesty's Secret Service, The Spy Who Loved Me, The Living Daylights, Goldeneye, The World Is Not Enough and Quantum of Solace.
Produced in-house by Sky Creative, the ad features all the actors who have played Bond over the years - Sean Connery, George Lazenby, Roger Moore, Timothy Dalton, Pierce Brosnan and Daniel Craig. "The Sky Movies 007 HD logo marks the first time in Sky Movies' history we've incorporated the logo of another film brand into our own; partnering our logo with Bond's 007 emblem shows just how passionate and excited we are about the arrival of this brilliantly British film franchise to our service in its 50th anniversary year," Sky's brand director Lucian Smithers said.
The new channel launches to coincide with the 50th anniversary of the Bond franchise, as Dr No was released on October 5 in 1962. Sky Movies customers will also be able to watch all the 22 Bond films on-demand via Sky Anytime+ on the television, or on other devices via the Sky Go service. Anyone who subscribes to Sky Movies via NOW TV, Sky's new internet-delivered TV service, will also be able to watch the entire Bond back catalogue. Skyfall, the 23rd movie in the franchise, will be available to rent through Sky Store and air on Sky Movies in 2013.
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